Chapter 01Compare
Side by side, no fine print.
| Free trialFree30 days | Most popularPrincipal$89/mo | Scale$149/mo | |
|---|---|---|---|
| Products advertised at once | 1 | 2 | 6 |
| AI creative, audience & launchAds written and designed from your store, live in five minutes | Included | Included | Included |
| Autopilot, every dayBudget moves to winners, losers get cut early | Included | Included | Included |
| Creative refreshes each monthNew variations before your ads wear out | 3 | 10 | 30 |
| Daily budget | No cap | Up to $199/day | No cap |
| Visitors who left see your ads againRetargeting. Unlocks as your store's audience grows | Included | Included | Included |
| Every product re-shown to its shopperCatalog ads: each product becomes its own follow-up ad, shown to the person who browsed it | Included | Not included | Included |
Chapter 02Billing
Billed by Shopify. Surprises aren't possible.
One bill
You approve the plan inside Shopify and it lands on the invoice you already pay. No new card, no new account.
The trial can't charge you
There's no card on file, so there's nothing to auto-convert. When the 30 days end, you pick a plan or you don't.
Cancel means cancel
One click, from the same place you pay. No calls, no retention loop, and your live campaign keeps running.
Chapter 03Questions
Straight answers on price.
Which plan should I pick?
Principal, almost always. Two products with the full autopilot is exactly where most solo stores live. Scale is for the month you have more winners than Principal holds. Either way you start on the free 30 days, and switching later is one click.
What happens when my trial ends?
Your campaign stays live on Meta and you keep control of it, including pause. What locks is the engine: no new launches, no new creative, until you pick a plan. Nothing gets charged on its own. We never took a card.
Can I switch or cancel later?
Anytime. Plan changes apply as soon as you approve them in Shopify, and cancel is one click from the same place you pay. Your live campaign keeps running either way.
What does the 30-day money-back cover?
Any paid plan, first 30 days, full refund, no questions asked. If Stellad didn't work for your store, we'd rather refund you than keep the money.